RUSHES: Music: Akon interview

Music: Akon interview; Part 5 of 5ENGLAND: London: GIR:INTAkon (singer and entrepreneur) STUDIO INTERVIEW SOTPresenter SOT:"All of this business activity is basically you being able to leverage your musical success"Akon (singer and entrepreneur) SOT:"Period (nods affirmatively)Presenter SOT:"So lets come back to that because you have a new record - Akon (singer and entrepreneur) SOT:"Absolutely"Presenter SOT:"-you have done something in partnership with TIKTOK - is that telling us something about how music becomes popular now? The kids watch 20 seconds instead of a three minute track or a six minute track?Akon (singer and entrepreneur) SOT:"Right, well-"Presenter SOT:(interrupts) "Which is terrible in truth?"Akon (singer and entrepreneur) SOT:"In truth - if you are going to TIKTOK to listen to the full song, it's terrible - but if you going to TIKTOK to be a place to discover new songs, its the best place to go - and look at it as a marketing tool or as a generator for brand new product and discovery for new artists and talent - because what happens is once you discover that post it might be attached to a song and you might be wow I love this record - so now you going to any basic DSP's where there's Apple, or is Pandora or Spotify - now you can actually get the full experience of the actual song - but sometime the marketing tool will actually take you to where you need to go"Presenter SOT:"so new Artists you think have to target that as a way of interesting people?"Akon (singer and entrepreneur) SOT:"-look at it as today's more (pauses) - it's today's radio station to an extent - Coz back then we were listening to a single and then that single was taking us straight to a record store so where we buy the whole album - it's almost like a teaser to the actual body of work - you know what I mean?"Presenter SOT:"so how do artists make money?"Akon (singer and entrepreneur) SOT:"Well we ma...