Fake snow falls as Kobe Kaige, current r

Fake snow falls as Kobe Kaige, current reigning Penthouse "Pet of the Year" poses for a brand-new anti-fur ad for People for the Ethical Treatment of Animals (PETA) in Melbourne on May 15, 2008. Kaige wants to help save animals' skins by showing some of her own skin in the advert that will highlight China which PETA claim to be the world's leading fur exporter ? animals on fur farms commonly are skinned alive, sometimes while still conscious. Millions of dogs and cats are killed in China for the international fur trade. AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP via Getty Images)